About Fig

Fig combines a beautifully designed print publication, dynamic web presence, and engaged social media community with the greater purpose of building a stronger, connected community and contributing to a sustainable local economy.

Created by a dedicated team of local creatives, Fig Columbia celebrates small businesses and impactful nonprofits in Columbia, South Carolina, connecting readers to places, people, and experiences they will love.

The Pillars of Fig

We believe cities are special places—the heartbeat of a community. Fig is rooted in six pillars that contribute to making cities vibrant places for residents and visitors alike to invest in and support.

• Arts & Culture
• Dining
• Shopping
• History
• Education
• Community

Get to Know Columbia

At the intersection of the Broad, Saluda, and Congaree rivers, Columbia is home to a vibrant community—from lively downtown markets to walkable shopping districts and some of the region’s best cuisine.

• In 1786, the South Carolina state legislature named Columbia the capitol of the state, moving the capitol from Charleston to make the government more centrally located.
• The University of South Carolina, Allen University, Benedict College, and several other colleges and universities are based in Columbia, drawing a constant influx of new talent and ideas to our city.
• Every Saturday, Columbia’s Main Street is filled with chefs, farmers, and artists for the Soda City Market—voted the top farmer’s market in the country in USA Today’s 10 Best Readers’ Choice Awards.
• Since 2023, Columbia’s food scene has skyrocketed to wider recognition, with several restaurants making it to the James Beard Award list of finalists, semi-finalists, and even one winner: the Lula Drake Wine Parlour.
• One city, many neighborhoods—in Columbia and its surrounding areas, each neighborhood offers a new opportunity for great shopping, eating, and adventure. From the arts scene in the Vista to the shopping on Devine Street and the breweries in WECO, you can have any kind of day in Columbia.

Our Local Impact

Fig is committed to partnering with like-minded organizations and community leaders to be a positive voice championing small business and highlighting all things local in Columbia. Read more about the ways we give back to this wonderful community here.